This course covers the fundamentals of online data collection, segmentation, and activation of your data. You will also learn how data can enable you to activate customers by offering them personalized content on your own domain, or on third party platforms, using tags or server-to-server connectors.

This Strategy course centers on subjects such as goal setting, measuring success, and brainstorming use cases. Furthermore, it will introduce you to the Test&Learn workflow, a working method that you can apply to continuously create, review and adapt use cases in order to reach your goals.